BEHIND THE SCENES AT THE WORLD'S GREATEST ONE-DAY SPORTING EVENT One of the Super Bowl's founding fathers reveals 36 years of game-day history Here is the untold saga of the creation and growth of sports' premier event, the Super Bowl. What started out very humbly in the autumn of 1966 as a hastily organized football game between the respective champions of the two leaguesNFL's Green Bay Packers and AFL's Kansas City Chiefs the following January has now, 36 years later, turned into one of the biggest sports/media/entertainment/marketing extravaganzas of the year, with more than 800 million fans tuning in worldwide. A riveting and richly entertaining behind-the-scenes look at the game, The Making of the Super Bowl offers priceless insights for anyone connected with sports. It has been chronicled by Don Weiss, the former NFL executive director who still directs Super Bowl game-day operations. In his NFL career, Weiss also shaped unique perspectives; now they can take their place within football and sports history, where they belong. In Making the Super Bowl, Weiss shares his fascinating firsthand accounts of the development of the game and how this relatively modest sporting event was consciously transformed over three decades into the major spectacle it is today. Throughout the book, Weiss reveals his insider's knowledge of the history of the Super Bowl and exposes previously unpublished facts and insights from meetings with owners, coaches, players, and others who helped define the event over the years. A 16-page color insert enlivens this fascinating story, making this a must-read for all football fansboth casual and committedwho will devour this inside scoop from the most influential architect of the Super Bowl.