Why do fans live and die with their teams? For Yankee, Cowboy, and Laker fans the answer is fairly clear: the return on investment is relatively high. But why do people root so passionately for tragically inept teams like the Boston Red Sox, the Chicago Cubs, and the Philadelphia Phillies? Why do people organize their emotional lives around lackluster franchises such as the Cleveland Cavaliers, the San Diego Padres, and the Phoenix Suns, none of whom have ever won a single championship in their entire history? Is it pure tribalism? An attempt to maintain contact with one's vanished childhood? In True Believers, humorist and lifelong Philly fan Joe Queenan answers these and many other questions, shedding light on--and reveling in--the culture and psychology of his countless fellow fans.