{"id":162,"date":"2008-12-22T20:55:04","date_gmt":"2008-12-23T00:55:04","guid":{"rendered":"http:\/\/www.campusbooks.com\/blog\/?p=162"},"modified":"2008-12-22T20:55:04","modified_gmt":"2008-12-23T00:55:04","slug":"ad-supported-textbooks","status":"publish","type":"post","link":"https:\/\/www.campusbooks.com\/blog\/ad-supported-textbooks\/","title":{"rendered":"Ad Supported Textbooks"},"content":{"rendered":"

This is a solid concept with some meat behind it.\u00a0 Students will access their textbook(s) online many times throughout the semester.\u00a0 Each time the online text<\/a> is opened a new impression is created which can then be sold to an advertiser.\u00a0 This impression or registration information can be customized down to the local level allowing local campus businesses to advertise directly to students.\u00a0 Perhaps after reading an online textbook<\/a> for 2 hours that advertisement for a \u00bd priced cup of coffee at the campus coffee shop will be that much more effective.\u00a0 The question repeatedly being asked is whether or not the pop up advertising will be too annoying for students to tolerate?<\/p>\n

The beauty is that it doesn\u2019t matter!\u00a0 Here is the simple version of how an ad supported book works:\u00a0 If you want the maximum discount for a book you will be forced to view it online with the full complement of ads.\u00a0 The more you pay, the less advertising you see.\u00a0 Need it in print?\u00a0 Use a print on demand service for a nominal fee!\u00a0 It is that easy.\u00a0 In addition, if at any time during the process you don\u2019t want to view ads any more you can pay the upgrade fee and opt out of the ads.<\/p>\n

So what is the catch?\u00a0 The biggest catch is that not many publishers have bought into the concept and not many textbook titles are available yet.\u00a0 It\u2019s probably just a matter of time though.\u00a0 The ad supported model actually works better than \u201ce-books<\/a>\u201d because a publisher doesn\u2019t have to set an expiration date for the data because as long as the student logs in to view it, new impressions are created and advertising dollars are generated.<\/p>\n

If the business model catches on I can really see this take off.\u00a0 I would expect students to give an initial negative reaction to ads in the textbook but in reality it is no different than reading a facebook page or any other online article.\u00a0 Not surprisingly, students have gotten good at ignoring the advertising message.<\/p>\n

by: Jeff Cohen<\/p>\n","protected":false},"excerpt":{"rendered":"

This is a solid concept with some meat behind it.\u00a0 Students will access their textbook(s) online many times throughout the semester.\u00a0 Each time the online text is opened a new impression is created which can then be sold to an advertiser.\u00a0 This impression or registration information can be customized down to the local level allowing […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"amp_status":""},"categories":[1],"tags":[],"yoast_head":"\nAd Supported Textbooks - CampusBooks Blog<\/title>\n<meta name=\"robots\" content=\"index, follow\" \/>\n<meta name=\"googlebot\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<meta name=\"bingbot\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.campusbooks.com\/blog\/ad-supported-textbooks\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Ad Supported Textbooks - 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