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- Title: Marketing Principles and Perspectives
- Author: William O. Bearden - Thomas N. Ingram - Raymond W. LaForge - Publisher: McGraw-Hill Higher Education
- Format: Paperback
- ISBN-13: 9780073225692 - ISBN-10: 007322569X
- Title: Marketing Principles and Perspectives (Looseleaf) W/OLC and Premium Content
- Author: William O. Bearden - Thomas N. Ingram - Raymond W. LaForge - Bearden William - Laforge Raymond - Publisher: McGraw-Hill Higher Education
- Format: Loose Leaf
- ISBN-13: 9780073223568 - ISBN-10: 0073223565
