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- Title: Principles of Marketing
- Author: Philip Kotler - Gary Armstrong - Publisher: Pearson Higher Education
- Format: Hardcover
- ISBN-13: 9780134492513 - ISBN-10: 013449251X
- Title: Principles of Marketing
- Author: Philip Kotler - Gary M. Armstrong - Publisher: Pearson
- Format: Hardcover
- ISBN-13: 9780133795028 - ISBN-10: 0133795020

