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- Title: Marketing Principles and Perspectives
- Author: William O. Bearden - Thomas N. Ingram - Raymond W. LaForge - Publisher: McGraw-Hill/Irwin
- Format: Hardcover - Year: 2007
- ISBN-13: 9780073101200 - ISBN-10: 0073101206
- Title: Study Guide for Baumol/Blinder's Essentials of Economics: Principles and Policy
- Author: William J. Baumol - Alan S. Blinder - Publisher: South-Western College Pub
- Format: Paperback
- ISBN-13: 9780324316117 - ISBN-10: 0324316119