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- Title: GEN COMBO: LOOSE LEAF ESSENTIALS OF MARKETING RESEARCH with CONNECT ACCESS CODE CARD, 6th edition
- Author: Joseph Hair - David Ortinau - Dana E. Harrison - Publisher: McGraw-Hill Higher Ed.
- Format: Loose Leaf - Year: 2023
- ISBN-13: 9781265562410 - ISBN-10: 1265562415
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