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Authors: Valarie A. Zeithaml - Mary Jo Bitner
ISBN 10: 0072312211
ISBN 13: 9780072312218
Edition: 2
Released: Jun 11th, 2026
Format: Hardcover (620 pages)
Services Marketing Integrating Customer Focus Across the Firm
ISBN 13: 9780072312218
ISBN: 0072312211
Authors: Valarie A. Zeithaml - Mary Jo Bitner
Edition: 2
Publisher: Irwin/McGraw-Hill
Format: Hardcover (620 pages)
Released: Jun 11th, 2026
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