Advertising and Promotion: An Integrated Marketing Communications Perspective

Advertising and Promotion: An Integrated Marketing Communications Perspective
Advertising and Promotion: An Integrated Marketing Communications Perspective
ISBN 13: 9780072314458
ISBN: 0072314451
Edition: 5th Edition
Publisher: Irwin Professional Pub
Format: Hardcover (880 pages)
Released: Jun 14th, 2026
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