Advertising and Promotion: An Integrated Marketing Communications Perspective

Advertising and Promotion: An Integrated Marketing Communications Perspective
Advertising and Promotion: An Integrated Marketing Communications Perspective
ISBN 13: 9780073101262
ISBN: 0073101265
Edition: 7th Edition
Publisher: Irwin/McGraw-Hill
Format: Paperback (820 pages)
Released: Jun 14th, 2026
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