Advertising and Promotion: An Integrated Marketing Communications Perspective w/ Premium Content Card

Advertising and Promotion: An Integrated Marketing Communications Perspective w/ Premium Content Card
Advertising and Promotion: An Integrated Marketing Communications Perspective w/ Premium Content Card
ISBN 13: 9780073255965
ISBN: 0073255963
Edition: 7
Publisher: McGraw-Hill/Irwin
Format: Hardcover (820 pages)
Released: May 15th, 2006
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