Advertising and Promotion: An Integrated Marketing Communications Perspective

Advertising and Promotion: An Integrated Marketing Communications Perspective
Advertising and Promotion: An Integrated Marketing Communications Perspective
ISBN 13: 9780073381091
ISBN: 0073381098
Edition: 8th
Publisher: McGraw-Hill Companies,Incorporated
Format: Hardcover (864 pages)
Released: Jul 1st, 2008
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