Market-based Management Strategies for Growing Customer Value and Profitability

Market-based Management Strategies for Growing Customer Value and Profitability
Market-based Management Strategies for Growing Customer Value and Profitability
ISBN 13: 9780130387752
ISBN: 0130387754
Edition: 6
Publisher: Pearson
Format: Paperback (552 pages)
Released: Jun 27th, 2026
Related ISBN: 9780133467802
Related ISBN: 9780137515479
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