Strategic Brand Management Building, Measuring, and Managing Brand Equity

Strategic Brand Management Building, Measuring, and Managing Brand Equity
Strategic Brand Management Building, Measuring, and Managing Brand Equity
ISBN 13: 9780131888593
ISBN: 0131888595
Edition: 3
Publisher: Pearson/Prentice Hall
Format: Hardcover (692 pages)
Released: Jun 14th, 2026
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