Strategic Brand Management: Building, Measuring, and Managing Brand Equity

Strategic Brand Management: Building, Measuring, and Managing Brand Equity
Strategic Brand Management: Building, Measuring, and Managing Brand Equity
ISBN 13: 9780134877952
ISBN: 0134877950
Edition: 5
Publisher: Pearson Education (US)
Format: ePub (380 pages)
Released: Mar 22nd, 2019
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