Strategic Brand Management: Building, Measuring, and Managing Brand Equity

Strategic Brand Management: Building, Measuring, and Managing Brand Equity
Strategic Brand Management: Building, Measuring, and Managing Brand Equity
ISBN 13: 9780135641378
ISBN: 0135641373
Authors: Kevin Keller - Vanitha Swaminathan
Edition: 5
Publisher: Pearson Education (US)
Format: Printed Access Code (624 pages)
Released: Apr 18th, 2019
Related ISBN: 9780134877952
Related ISBN: 9780134892498
Related ISBN: 9780135641316
Sell This Book