Strategic Brand Management: Building, Measuring, and Managing Brand Equity

Strategic Brand Management: Building, Measuring, and Managing Brand Equity
Strategic Brand Management: Building, Measuring, and Managing Brand Equity
ISBN 13: 9780135641385
ISBN: 0135641381
Authors: Kevin Keller - Vanitha Swaminathan
Edition: 5
Publisher: Pearson
Format: Printed Access Code (624 pages)
Released: May 15th, 2019
Related ISBN: 9780134877952
Related ISBN: 9780134892498
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