Consumer Behavior Implications for Marketing Strategy

Consumer Behavior Implications for Marketing Strategy
Consumer Behavior Implications for Marketing Strategy
ISBN 13: 9780256094091
ISBN: 0256094098
Authors: Del I. Hawkins - Roger J. Best - Kenneth A. Coney
Edition: 5th Edition
Publisher: Irwin
Format: Hardcover (674 pages)
Released: Jun 11th, 1991
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