Romancing the Customer Building Power Power Relationships Between Customer and Brand Equity

Romancing the Customer Building Power Power Relationships Between Customer and Brand Equity
Romancing the Customer Building Power Power Relationships Between Customer and Brand Equity
ISBN 13: 9780471846154
ISBN: 0471846155
Authors: Paul Temporal - Martin Trott
Edition: 1
Publisher: Wiley
Format: Hardcover (250 pages)
Released: Jun 5th, 2001
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