The New Strategic Brand Management Creating and Sustaining Brand Equity Long Term

The New Strategic Brand Management Creating and Sustaining Brand Equity Long Term
The New Strategic Brand Management Creating and Sustaining Brand Equity Long Term
ISBN 13: 9780749450854
ISBN: 0749450851
Edition: 4th
Publisher: Kogan Page Publishers
Format: Paperback (560 pages)
Released: Jun 24th, 2026
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