Defending Your Brand Against Imitation: Consumer Behavior, Marketing Strategies, and Legal Issues

Defending Your Brand Against Imitation: Consumer Behavior, Marketing Strategies, and Legal Issues
Defending Your Brand Against Imitation: Consumer Behavior, Marketing Strategies, and Legal Issues
ISBN 13: 9780899308296
ISBN: 0899308295
Authors: Judith L. Zaichkowsky
Publisher: Quorum Books
Format: Hardcover (184 pages)
Released: Jun 11th, 1995
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