Trading Up: Why Consumers Want New Luxury Goods... And How Companies Create Them (Revised and Updated)

Trading Up: Why Consumers Want New Luxury Goods... And How Companies Create Them (Revised and Updated)
Trading Up: Why Consumers Want New Luxury Goods... And How Companies Create Them (Revised and Updated)
ISBN 13: 9781591840800
ISBN: 1591840805
Edition: Revised
Publisher: Portfolio Hardcover
Format: Hardcover (320 pages)
Released: Dec 29th, 2004
Related ISBN: 9781440638862
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