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Consumer Behavior: Basic Findings and Management Implications (America and the World)
- Author: Zaltman, Gerald
- ISBN 10: 0471981265
- ISBN 13: 9780471981268
- Binding: Paperback
- Consumer Behavior: Basic Findings and Management Implications (America and the World)
- 1979 Paperback
- 0471981265 / 9780471981268