Search results for Defending Your Brand Against Imitation: Consumer Behavior, Marketing Strategies, and Legal Issues
Refine Search:
Defending Your Brand Against Imitation: Consumer Behavior, Marketing Strategies, and Legal Issues
- Author: Judith L. Zaichkowsky
- ISBN 10: 0899308295
- ISBN 13: 9780899308296
- Binding: Hardcover
- Defending Your Brand Against Imitation: Consumer Behavior, Marketing Strategies, and Legal Issues
- 1995 Hardcover
- 0899308295 / 9780899308296
