More thoughts on survey results

Sometimes there are things even I have trouble understanding. Shocking but true. Take for example some of the results from a recent survey on buying textbooks conducted by Every time I think about it I get more confused as to why more people don’t purchase their textbooks online.

There is no good reason why less than half of all students surveyed purchase their required texts online. Where someone might look at this survey and see numbers, I look at it and see students throwing away money that could otherwise be used on food and entertainment. I see someone eating Ramen Noodle when they can be eating carry-out Thai food. The average college student is now spending more than $4,000 on textbooks over the course of their education. The average savings on books purchased online rather than at the main campus bookstore ranges from 38% on a new book to 49% on a used book. Over the course of 4 or 5 years that’s thousands of dollars. Now we aren’t talking Ramen Noodle to Thai Food we are talking about the difference between riding a beat up Huffy to class and a new scooter.

This overspending on textbooks is made that much more confusing because most people list PRICE as the main factor when buying a book. Not convenience, not rubbing elbows with your fellow students at the campus bookstore, not the warm fuzzy of having purchased a bag full of heavy textbooks, but PRICE. Even though price is the main factor, and studies show significant savings when purchasing texts online, students still buy elsewhere. Even crazier is that most people who do shop online DON’T use a price comparison tool! You don’t need a college education to know that different stores have different prices. Textbook prices fluctuate wildly across the country and the best way to get the best price is to use a simple price comparison tool.’s price comparison tool lists price, shipping costs, and availability from dozens of vendors. Some students using the tool have saved almost 60% on their books.

To sum up, if you want to eat Thai food and ride a scooter to class, use a price comparison tool and shop for your books online.

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